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Jennifer Aniston adds sculpting paste to LolaVie



Jennifer Aniston adds sculpting paste to LolaVie

Since launching her hair care model LolaVie, Jennifer Aniston has slowly however certainly rolled out a bevy of merchandise which have every develop into cult-favorites in their very own proper. The Glossing Detangler, as an illustration, has greater than 1,700 optimistic evaluations on the location and is my private prime choose as a result of it smells scrumptious and makes the post-shower brush-out a breeze (even for the gnarliest of tangles). Then there’s the Perfecting Go away-In, which ranks amongst Aniston’s favorites (if she was pressured to select!), as a result of it hydrates, fights frizz and leaves hair wanting glossier.

What I respect most about LolaVie, nonetheless, is the model’s methodical curation. Aniston’s option to debut with only one product (the detangler) speaks to the model’s complete vibe — LolaVie doesn’t inundate you with choices. As a substitute, every product in its catalog serves a definite goal. And that features at present’s debut, the Sculpting Paste.

“We’ve been engaged on this for greater than a yr,” Aniston tells CNN Underscored in an unique interview. “It’s the ultimate step within the hair routine — the final product you need to use earlier than you’re heading out the door. The interval on the finish of the sentence, if you’ll.”

Meant to sculpt and magnificence, the medium-hold paste was dreamed up by Aniston and her longtime hair stylist Chris McMillan. “Earlier than, Chris and I’d mix a sculpting paste from some great different firm after which combine it with a serum from one other great firm — as a result of the paste was too thick and sticky, and the serum was too tender and gooey,” she explains. “However when combined collectively, they have been the proper mixture, and that’s precisely what we formulated the Sculpting Paste to be.”

Nice for taming flyaways and child hairs — Aniston swears by it for a “post-workout zhush” — the Sculpting Paste can be utilized on blow-dried, air-dried or damp hair, and gently molds and holds, whereas creating texture. “It’s actually light-weight and a bit of goes a great distance,” says Aniston. “It’s going to offer you that piece-y, textured look. Or when your hair is up in a bun, or slicked again in any form of an updo, it’s nice for fine-tuning flyaways across the entrance of the face.”

What’s subsequent for LolaVie? Aniston says the model has extra hair care merchandise within the pipeline, however the firm’s “fewer, higher” mantra stays steadfast. “We simply proceed to take the identical method of solely launching a product as soon as the method is ideal, the packaging is ideal, the scent is ideal — we aren’t in a rush.”

Whereas LolaVie has, till this level, solely targeted on hair care, the actress identified ’around the world for her excellent tresses teased a pivot into the approach to life sector. “We’re primarily targeted on hair care proper now, however there are different issues we’re additionally probably engaged on which may edge us out of that space,” she says, including, “We’ve bought so much occurring over right here, cooking in our little minds.”

Under, Aniston offers us a sneak peek into her every day hair routine — take a look at her prime LolaVie picks (and the way she makes use of them!).

LolaVie Sculpting Paste

Boasting substances like bamboo, birch and sugar maple saps and kale, carrot and lemon peptides, the Sculpting Paste can be utilized on damp or dry hair and may also help type each kind of hair, from quick and lengthy to wavy or straight. “I’ve been utilizing it after a exercise, when my hair’s gone a bit of loopy,” she says. “Simply add a bit of little bit of paste to tame the flyaways and off you go!”

LolaVie Wet Brush Pro Flex Dry

When you haven’t tried the LolaVie x Moist Brush collab but, you’re lacking out. Good at detangling and massaging the scalp, the comb additionally has open vents, which makes for quicker drying. “Oh gosh, I exploit this brush all day lengthy — dry hair, moist hair, you title it,” she says. “Particularly after a exercise, it is actually good to offer a bit of further like to your hair and never rip via it. My pals with daughters who’ve hair right down to their butts swear by this brush, too, it’s made bathe time for them a lot simpler.” 

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