YouTube TV hikes streaming price by $10 to $82.99 per month

If you happen to’re a YouTube TV subscriber, your month-to-month invoice is about to get greater — once more.  

Alphabet-owned YouTube is climbing the worth of its standard TV streaming service, which has greater than 8 million subscribers. Starting in January, the price of the platform will leap to $82.99 per thirty days, up from $72.99. 

The newest value improve for YouTube TV stems from rising content material prices, the corporate mentioned.

“We do not make these choices calmly, and we notice this has an affect on our members. We’re dedicated to bringing you options which can be altering the way in which we watch dwell TV,” YouTube TV mentioned partly in an e-mail to subscribers Thursday. 

The worth hike shall be mirrored in members’ first billing cycle after January 13. Subscribers can examine the plan they subscribe to by checking their account membership settings. 

YouTube acknowledged that some viewers would possibly drop their subscriptions in gentle of the worth hike, and reminded clients that they could accomplish that at any time. 

YouTube follows different main streaming providers in elevating costs for shoppers this yr. In August, Disney upped the worth of each its ad-supported and ad-free Disney+ providers by $2. An ad-supported subscription prices $9.99, whereas the ad-free model prices $15.99 month-to-month. It additionally hiked the worth of its Hulu + Dwell TV bundle. 

Apple TV+, Disney+ and Paramount+ have additionally both raised their costs, supplied new service tiers or cracked down on password sharing (CBS Information is owned by Paramount International, which presents the streaming service Paramount+.)

And increasingly more streamers have additionally tapped into bundles to get in on the dwell motion. YouTube TV’s new $82.99 value is identical as that marketed for Disney’s Hulu + Dwell TV bundle.

YouTube TV has boosted its value repeatedly since launching in 2017, when a subscription ran $35 a month. By 2019, the month-to-month price was $50. YouTube final elevated the cost in March 2023 to $72.99.

contributed to this report.