Fashions Kelsey Merritt (from left), Maia Cotton, Willow Hand, Iesha Hodges, Myrthe Bolt and Melie Tiacoh stroll the runway on the 2018 Victoria’s Secret Style Present on Nov. 8, 2018, at Pier 94 in New York Metropolis.
Timothy A. Clary/AFP through Getty Pictures
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Timothy A. Clary/AFP through Getty Pictures
Victoria’s Secret fashions are returning to the runway for the lingerie firm’s style present, following a six-year hiatus of the once-famed occasion.
Tuesday night time’s occasion would be the first time the corporate hosts a full style present since Victoria’s Secret execs introduced the present’s cancellation in 2019.
On the time, the style business was going through backlash amid the physique positivity, transgender rights and #MeToo actions, which noticed modeling as a key business for change.
And controversial remarks from then-Chief Advertising Officer Ed Razek solely introduced extra scrutiny.
“Shouldn’t you might have transsexuals within the present? No. No, I don’t suppose we should always,” Razek stated on the time, utilizing an outdated time period for transgender folks. He additionally stated that there was little interest in seeing plus-sized ladies on the runway and stated the present was meant to be a “fantasy.”
Razek later resigned amid that and different controversies.
Now, because the fashions as soon as once more don the corporate’s fashionwear, Victoria’s Secret says its values have shifted and the 2024 present will likely be a mirrored image of these adjustments.
Writing on Instagram again in Could, the corporate stated: “We’ve learn the feedback and heard you. The Victoria’s Secret Style Present is BACK and can mirror who we’re as we speak, plus the whole lot and love—the glamour, runway, wings, musical leisure, and extra!”
Previous Victoria’s Secret superstars like Jasmine Tookes and Adriana Lima will make their return to the stage, in addition to plus-size mannequin Ashley Graham. Tv host and supermodel Tyra Banks, who final walked a runway within the 2005 Victoria’s Secret present, can even be part of the solid.
Hoping to usher in a wider viewers, the style present will likely be out there for streaming on Amazon’s Prime Video, in addition to new media platforms: YouTube, TikTok and Instagram.
The previous a number of years have been robust financially on Victoria’s Secret as competitors within the mid-range lingerie market has grown and the model identify misplaced a few of its luster amongst youthful consumers.
A triumphant return of its annual style present, which at its peak noticed 12.4 million viewers, may assist the corporate claw again a few of its declining market share.