The Bookseller – News – Waterstones celebrates Rebecca Yarros’ Onyx Storm with late-night openings

The third instalment of Rebecca Yarros’ Empyrean sequence, Onyx Storm (Little, Brown), is being celebrated throughout the UK with particular Waterstones openings, dragon filters and a London-based scavenger hunt for influencers.

Will probably be printed at midnight on Tuesday (twenty first January), with late retailer openings and occasions throughout the UK for readers to have a good time probably the most hotly anticipated releases of 2025.

Round 60 Waterstones areas throughout the nation are internet hosting occasions on the eve of publication, or early opening on the day itself, in order that followers can get their fingers on a duplicate as quickly as potential. Retailers embrace London Trafalgar Sq., Leeds, Durham, Canterbury, London Piccadilly, Birmingham, Newport Gwent, Glasgow Sauchiehall, Manchester Arndale and Trafford Centre shops. 

There shall be a variety of celebratory actions starting from quizzes and ornament packs via to particular movies and social media dragon filters, principle questions and a QR hyperlink to a video message from Yarros herself.

Gaby Lee, books and campaigns supervisor at Waterstones, mentioned: “We’re completely thrilled to welcome followers of Rebecca Yarros into our bookshops for the hotly anticipated launch of Onyx Storm. Brilliantly supported by the crew at Little, Brown, nearly 60 outlets throughout the property shall be celebrating the publication, internet hosting midnight launches, early openings, and publication night events. We’re delighted to provide the largest Yarros followers the chance to be the primary to get their fingers on a duplicate and can’t wait to share the thrill with our clients.”

The launch additionally consists of “a serious PR and advertising and marketing marketing campaign designed to focus on lots of of hundreds of keen readers”, in response to Little, Brown. This consists of “highlights together with two eye-catching billboards, one in Manchester and one in Shoreditch and an intensive unmissable digital and social promoting marketing campaign”.

Little, Brown added: “Alongside the billboards, digital and social campaigns, the launch exercise consists of gorgeous level of sale for bookshops globally with bookmarks, posters, standees and window clings.”

Moreover, the writer ran an impartial bookshops unique pre-order marketing campaign utilizing collectable emblem patches with a number of indies celebrating with particular occasions – shops reminiscent of Padstow Bookseller, The Imaginarium Lymington, Bookshop by the Sea in Aberystwyth, Night time Owl Books in East Lothian, The E-book Cease St Helens and Toppings Tub.

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