Quicktanks increases turnover following UK Shared Prosperity Fund and County Council support – Warwickshire County Council

A provider of heating oil tanks, primarily based simply outdoors of Stratford upon Avon, elevated its turnover by greater than £450,000 in twelve months after receiving recommendation on its advertising technique from a free enterprise service, funded by the UK Shared Prosperity Fund and by Warwickshire County Council.

Quicktanks, based by Brendan Mutton in 2019, provides a variety of heating oil tanks to each installers and personal house owners across the nation by its web site.

Whereas buying and selling was regular, Quicktanks gave the impression to be hitting a ceiling by way of new gross sales coming in. By means of the assistance of enterprise assist programme Enterprise Prepared, Quicktanks overhauled its strategy to Google promoting and noticed outcomes enhance virtually instantly.

Brendan mentioned:

“Whereas our gross sales weren’t terrible, we had hit some extent final yr the place gross sales progress was not the place we wished it to be.

 

“I’d labored with Steve Tipson at Enterprise Prepared with my different enterprise, Muttons Nation Retailer so I contacted him once more to see if they may help with Quicktanks.

 

“We sat down with Steve and checked out our present advertising technique, and he helped us realise that diligent spending on Google promoting, in addition to bettering search engine optimization and hiring an company to take care of it for us, would assist with attracting extra clients to the web site.

 

“After analysing the info, we employed an company and requested them to ship what we had mentioned, and gross sales enquiries surged virtually in a single day.

 

“Over the course of the yr, it led to an extra £452,000 in income – which was an unbelievable end result.

 

“Enterprise Prepared’s recommendation and Steve’s assist has enabled us to take advantage of knowledgeable choice – they very a lot guided us somewhat than dictated to us.

 

“On account of that recommendation, we are actually fascinated about branching out into additional sorts of storage tanks, comparable to water and septic tanks, at a a lot earlier stage than earlier than.”

Steve Tipson, enterprise assist adviser at Enterprise Prepared, helped Brendan by the method of selecting a greater company and formulating the best digital advertising technique:

“The principle factor I recognized when working with Quicktanks was that it was not spending cash on promoting in one of the best ways to generate new gross sales.

 

“We aimed to allow a shift in mindset at Quicktanks that permitting a specialist company to deal with lots of the heavy lifting and being selective in what you pay for makes good enterprise sense.

 

“The outcomes have been superb for Brendan and the staff, and it’ll be nice to see the place they go from right here with their growth plans.”

Councillor Martin Watson, portfolio holder for Economic system at Warwickshire County Council, mentioned:

“The Enterprise Prepared programme affords tailor-made assist to Warwickshire’s companies, serving to to assist enterprise progress throughout the county.

 

“Many native companies have benefitted from the Enterprise Prepared programme and Quicktanks is a good instance of how the programme can assist companies assessment their advertising technique and greatest utilise the vary of instruments out there to them.”

Cllr George Cowcher, Planning and Financial Growth Portfolio Holder at Stratford-on-Avon District Council mentioned:

“It’s nice to see a fast-growing new firm in south Warwickshire. Utilizing our enterprise assist companies we can assist formidable corporations like Quicktanks develop rapidly.”

Enterprise Prepared varieties a part of the Enterprise Development Warwickshire programme. It’s delivered by College of Warwick Science Park on behalf of Warwickshire County Council and Warwickshire’s 5 District and Borough Councils. The assist is a component funded by the UK Authorities by the UK Shared Prosperity Fund (by way of the District and Borough Councils), and Warwickshire County Council.

Discover out what different assist is on the market to your small business by calling Coventry and Warwickshire Development Hub on 0300 060 3747 or go to the Coventry and Warwickshire Development Hub web site.