McCoy’s Announces Three-Year Partnership with the NFL – European Sponsorship Association

Deal Names McCoy’s as Savoury Snacks Companion for NFL U.Ok. & Eire

The Nationwide Soccer League right this moment introduced McCoy’s — a part of KP Snacks, dwelling to a few of the most iconic British snack manufacturers within the U.Ok — as Savoury Snacks Companion throughout the U.Ok. and Eire in a three-year deal by March 2027.

The U.Ok.’s no.1 ridged crisp model will probably be an official companion of the 2024 NFL London Video games, activating throughout each Tottenham Hotspur Stadium and Wembley Stadium the place video games will probably be performed.

McCoy’s can even be the lead 6 p.m. NFL sport sponsor on Sky Sports activities Sunday launching a brand new TV industrial and suite of broadcast idents which can characteristic throughout the season lengthy protection which kicked-off on Sept. 8 of Week 1 of the 2024 NFL common season.

Hyperlink to 30” TVC right here.

As well as, McCoy’s will obtain a set of rights throughout digital and social and can companion with the NFL on competitions and retail activations all through the season. They can even activate at key NFL tentpole moments together with the 2024 NFL London Video games and Tremendous Bowl LIX.

“We’re delighted to crew up with McCoy’s as our Savoury Snacks Companion throughout the U.Ok. and Eire,” mentioned NFL U.Ok. & Eire Normal Supervisor, Henry Hodgson. “The NFL has grow to be a core a part of the U.Ok. sporting calendar, and we’re excited to companion with such an iconic model for the following three years.”

“The NFL continues to be one of many quickest rising sports activities fanbases within the UK providing bigger than life leisure and action-packed pleasure.” mentioned, CMO, KP Snacks, Kevin McNair.

“McCoy’s brings the boldest of flavours and an epic crunch, an ideal snack companion for the NFL. By means of our partnership we’re thrilled to carry these two titans collectively to take followers experiences to the following degree serving to them really feel much more related to the game.”

The 2024 NFL Worldwide Video games in London will happen at Tottenham Hotspur Stadium on Oct. 6 and Oct. 13 and can conclude at Wembley Stadium on Oct. 20.

For extra data, comply with NFL UK & Eire on X and Instagram.

-ENDS-

Full 2024 NFL Worldwide Recreation Schedule:

• Sept. 6: Inexperienced Bay Packers v. Philadelphia Eagles in São Paulo, Brazil (Corinthians Enviornment)
• Oct. 6: New York Jets v. Minnesota Vikings in London, U.Ok. (Tottenham Hotspur Stadium)
• Oct. 13: Jacksonville Jaguars v. Chicago Bears in London, U.Ok. (Tottenham Hotspur Stadium)
• Oct. 20: New England Patriots v. Jacksonville Jaguars in London, U.Ok. (Wembley Stadium)
• Nov. 10: New York Giants v. Carolina Panthers in Munich, Germany (Allianz Enviornment – Dwelling of FC Bayern Munich)

About KP Snacks

KP Snacks is the UK’s primary producer of nuts and popcorn, and quantity two producer of bagged snacks. We make a few of Britain’s most iconic snack manufacturers together with McCoy’s, Hula Hoops, Tyrrells, Butterkist, KP Nuts, POM-BEAR, popchips, Skips, House Raiders, Discos, Nik Naks, Wheat Crunchies, Roysters and Frisps. We additionally produce many implausible merchandise for the UK’s main retailers. We’re proud to create tens of millions of pleased snacking moments for folks daily!