A mechanical hand holds the Borderlands mask.

Let’s all just pretend that the Borderlands 4 reveal came at a better time

I am glad to know that Borderlands 4 is on its means. Positive, the Borderlands humorousness has worn a bit skinny for me over time, and positive, I feel Claptrap is among the many biggest torments ever inflicted on an undeserving humanity. When it comes right down to it, although, I am as a lot of a sucker for a bajillion procedurally generated weapons as the following man. One other Borderlands sequel is one I will welcome.

However rattling, it positive looks as if that Gamescom teaser was meant to coast in on an even bigger wave of fine will, yeah?

It was a nice teaser, do not get me incorrect. I wish to know why that moon got here out of that wormhole, and what the take care of that planet’s huge, shatterable cloaking subject is, and what these alien glyphs on the finish imply. That is compelling stuff! I am compelled!

However for a sport that we mainly already knew can be coming, it is a reveal with out a lot substance. Culminating these wordless 80 seconds with the sluggish flip of the franchise’s trademark bandit masks has the uncooked confidence of one thing conceived as a mic drop. That is a teaser constructed for an viewers that is already hungry for extra.

Sadly, for those who’re dropping a mic after a efficiency just like the Borderlands film debacle, lots of people are simply going to listen to a uninteresting thud.

That is to not say that individuals aren’t occupied with extra Borderlands. If you happen to add up the views from the official Borderlands channel and the uploads from Gamescom and gaming information retailers, the teaser’s already been watched a pair million occasions. However these views are coming from commenters who’re getting 12,000 likes for joking that it is “Gearbox’s apology letter for giving us the Borderlands film.”

We have seen how potent film and TV variations might be for amplifying a sport’s grip on the general public consciousness. Following the well-documented Netflix increase loved by League of Legends and Cyberpunk, the Fallout TV sequence managed to extend each day participant exercise sixfold. If Bethesda had been capable of announce a brand new Fallout sport within the weeks that adopted, Todd Howard in all probability would’ve had a shot at canonization. (I do not know the way Catholicism works.)

The Borderlands 4 reveal ought to’ve been a second of triumph for the workforce that is making it. As a substitute, it is drifting in at low tide.