LEGA SERIE A USA TAPS ALLIED SPORTS FOR NORTH AMERICAN COMMERCIAL SALES

Company to guide partnership improvement for the League in North America

NEW YORK, Could 22, 2024 /PRNewswire/ — Lega Serie A USA right now introduced Allied Sports activities as an official company of report, supporting the Italian soccer League’s North American staff headquartered in New York Metropolis.

As a part of Lega Serie A’s growth efforts in the US, Allied Sports activities will lead industrial technique and gross sales efforts to assist maximize company partnership income, develop the League’s home fanbase, and align with like-minded manufacturers.

A world soccer powerhouse, Serie A is comprised of 20 extremely aggressive Italian golf equipment, together with 5 which have American homeowners – Atalanta B.C., Fiorentina, Genoa, AC Milan and Roma. Since 2022, a report ten People have competed within the league, together with Christian Pulisic who at the moment performs for AC Milan.

“International soccer is quickly gaining traction right here in North America, and we imagine that Lega Serie A is poised for explosive progress, boosted by the burgeoning American affect each on and off the sector,” mentioned Sean Barror, Founder and Chief Income Officer of Allied Sports activities. “Allied Sports activities sees a particular alternative for manufacturers to attach with North American audiences by associating with Italian excellence on the dynamic crossroads of sports activities, tradition, and leisure.” 

“In Allied Sports activities, we now have a associate that shares our imaginative and prescient on how we will carry manufacturers nearer to our 30 million followers in North America,” mentioned Andy Mitchell, Lega Serie A’s North America CEO. “Our North American fan base is younger, prosperous and strongly related with Italian tradition. It will allow us to faucet into cultural intersections that can carry our distinctive model and heritage to life for brand new audiences.”

Serie A has over 518 million followers worldwide, with the overwhelming majority (95%) dwelling exterior of Italy. League knowledge additionally reveals its largest share of North American followers are Gen Z (30%), which compares favorably to the main skilled sports activities leagues within the U.S. and different prime European soccer leagues (supply: GWI Sports activities, October 2023).

The play on the pitch is as robust as ever too – Lega Serie A has been named the very best league on this planet twelve instances because the prestigious world rating was launched in 1991 by Worldwide Federation of Soccer Historical past and Statistics (IFFHS), together with besting the English Premier League to get the highest spot in 2023.

About Lega Serie A
Lega Serie A is Italy’s premier skilled soccer league, residence to a number of the world’s most famed and storied soccer golf equipment. Since its inception, the league has been a cornerstone of Italian tradition and sportsmanship, charming thousands and thousands of followers worldwide with its distinctive model of outstanding soccer. Serie A is confirmed as Europe’s strongest league, taking the highest spot within the UEFA Affiliation Coefficient rating for the 2023-24 season. In 2022, the league opened its U.S. workplace in NYC to deepen its reference to American followers and types. 

About Allied Sports activities
Allied Sports activities launched in 2019 by bringing collectively award-winning leaders who’ve constructed and managed a number of the largest sports activities advertising companies on this planet during the last 20 years. In the present day, we’re allies collectively in a nimble company whose mission is to guide fashionable entrepreneurs within the plain shift from Sponsor to Storyteller^™ – leveraging the promise of sports activities sponsorship to inform a narrative their audiences can not ignore. Sports activities Enterprise Journal lately named Allied Sports activities one of many Greatest Locations to Work in Sports activities. To be taught extra, go to www.alliedsports.com or observe @AlliedSports on LinkedIn.

SOURCE Allied Sports activities