Lancashire Cricket launches ‘Lanky & Associates’ animated sequence to captivate youthful audiences

Lancashire Cricket has right this moment unveiled an unique animated cartoon sequence geared toward attracting youthful followers to the game and educating them on key components of the sport with the help from strategic advertising and marketing communications company MC2.

Lanky & Associates is a three-part brief sequence that includes the membership’s celebrated mascot – Lanky the Giraffe – and his companions Zippy, Willow and Stumps. All through the sequence the important thing characters be taught concerning the historical past of Lancashire Cricket, the Roses rivalry, the principles of T20 cricket, and the celebrities of the trendy recreation, in a enjoyable and fascinating method.

The sequence – believed to be the first-of-its-kind to be produced by an expert cricket group – options some acquainted voices with David ‘Bumble’ Lloyd, a Lancashire legend as a participant and coach, earlier than turning into an iconic commentator, and Ben Cajee, a important presenter on CBeebies since 2015, offering the narration.

The sequence has been launched as Lancashire’s women and men’s groups embark on their respective T20 campaigns, which usually entice youthful followers to Emirates Previous Trafford. The animated programmes function relatable characters that the county hopes will seize the creativeness of younger individuals and ignite a ardour for the game, while educating the basics of the sport.

The launch of Lanky & Associates, which has been produced by strategic advertising and marketing communications company MC2, types a key pillar of Lancashire Cricket’s Purple Rose Collectively initiative which launched earlier this 12 months to have a good time the membership’s a hundred and sixtieth anniversary and champion actions undertaken that drive a love of the sport and make cricket extra accessible, inclusive, and gratifying for everybody.

“It is a actually necessary undertaking for Lancashire Cricket, one centered firmly on participating the following technology of gamers, individuals, and followers of the game. Lanky & Associates supplies a enjoyable and fascinating introduction to cricket with the goal of fostering lifelong connections between the Membership and kids of all ages and backgrounds,” mentioned Lancashire Cricket CEO, Daniel Gidney.

Commenting on the brand new sequence, David Lloyd, mentioned: “Lanky & Associates is an excellent approach to get youngsters to care concerning the recreation of cricket and create extra followers of this implausible sport. I’m proud my county has commissioned this sensible animated sequence and honoured to play a component in its manufacturing.”

“I’ve been concerned in youngsters tv for nearly a decade and, as an enormous cricket fan, this has been a undertaking that I’ve completely cherished being a part of. I don’t keep in mind something like Lanky & Associates after I was rising up however by creating this unique animated sequence, Lancashire Cricket is paving the best way to have interaction an entire new technology with the sport,” mentioned CBeebies’ and BBC Sport’s, Ben Cajee.

From design and storyboarding, to scripting, and character animation to enhancing, MC2 managed the supply of the Lanky & Associates from begin to end.

Ellie Matthews, Director at MC2 mentioned: “It’s been an actual honour to collaborate with our dwelling membership to provide this groundbreaking sequence throughout the sport of cricket. Lanky & Associates gives a singular mixture of leisure, schooling, and emotional connection that appeals to kids of all ages. We’re excited to see the response of younger individuals in Lancashire and past as they observe the adventures of Lanky and his mates.”

All episodes of Lanky & Associates can be found to look at now by way of LancsTV on YouTube.