Lancashire Cricket has launched an authentic animated cartoon sequence aimed toward attracting youthful followers to the game.
Produced by strategic advertising communications company MC2, the sequence options CBeebies presenter Ben Cajee and well-known cricket commentator David ‘Bumble’ Lloyd amongst its forged. The membership believes it’s the first sequence of its form to be produced by an expert cricket staff.
The three-part sequence focuses on the membership’s mascot, Lanky The Giraffe, and his companions Zippy, Willow and Stumps. The group learns in regards to the historical past of Lancashire Cricket, the Roses rivalry, the principles of T20 cricket, and the celebs of the trendy recreation, in a enjoyable and interesting manner.
The sequence is offered on the Lancashire web site, in addition to on LancsTV by way of YouTube. It has been revealed forward of the membership’s males’s and ladies’s sides starting their T20 campaigns this season.
Lancashire additionally lately produced, in-house, a documentary on its girls’s staff’s 2023 season, and labored with manufacturing firm Badger & Combes to provide content material round its pre-season tour of the UAE and India.
“It is a actually necessary challenge for Lancashire Cricket, one targeted firmly on partaking the following era of gamers, contributors, and followers of the game. Lanky & Buddies gives a enjoyable and interesting introduction to cricket with the goal of fostering lifelong connections between the Membership and kids of all ages and backgrounds,” mentioned Lancashire Cricket CEO Daniel Gidney.
Lloyd mentioned: “Lanky & Buddies is an excellent method to get youngsters to care in regards to the recreation of cricket and create extra followers of this improbable sport. I’m proud my county has commissioned this good animated sequence and honoured to play a component in its manufacturing.”
Cajee added: “I’ve been concerned in youngsters tv for nearly a decade and, as an enormous cricket fan, this has been a challenge that I’ve completely liked being a part of. I don’t keep in mind something like Lanky & Buddies after I was rising up however by creating this authentic animated sequence, Lancashire Cricket is paving the way in which to interact a complete new era with the sport.”
Ellie Matthews, director at MC2, mentioned: “It’s been an actual honour to collaborate with our house membership to provide this groundbreaking sequence inside the sport of cricket. Lanky & Buddies provides a singular mixture of leisure, training, and emotional connection that appeals to kids of all ages. We’re excited to see the response of younger folks in Lancashire and past as they comply with the adventures of Lanky and his buddies.”
Photographs: Lancashire Cricket