Good friend MTS, a supplier of video content material safety options, has introduced that ITV has chosen Good friend MTS’s anti-piracy companies to assist defend ITV content material.

With Good friend MTS’s 24×7 International Monitoring service, ITV will defend its predominant linear channels throughout broadcast and streaming platforms. These channels characteristic premium content material together with Six Nations Rugby, the FA Cup, the England Girls’s soccer workforce matches, the upcoming Euro 2024 match, leisure together with The Masked Singer and Superstar Massive Brother, and drama equivalent to Crimson Eye and Set off Level.

Utilizing its world monitoring platform, which incorporates proprietary, fingerprinting expertise and automatic detection techniques, backed by a 24×7 operations workforce, Good friend MTS will determine unlawful streams throughout the web for instant takedown, and facilitate the removing of hyperlinks from major search engines like google and yahoo.

Sarah Tierney, Director of Distribution at ITV, commented: “ITV’s purpose is to contribute to creating piracy unsustainable and thru appointing Good friend MTS we will likely be working collectively to boost our anti-piracy actions within the UK. As a key a part of our technique to optimise broadcast and supercharge streaming, it’s essential that we maximise ITV’s attain whereas defending audiences from the fabric client harms of pirate websites and assembly our contractual obligations with rights holders.”

Chris Gibbs, Senior Vice President of Gross sales at Good friend MTS, added: “We’re seeing a tide of key leisure manufacturers turning to us to assist them battle piracy and maintain their content material safe. Our unrivalled capabilities not solely scale back publicity to piracy however guarantee advertiser messaging is seen by the proper individuals, which is paramount for an ad-funded companies like ITV.”