Iconic Character Bluey Makes Debut at Build-A-Bear Workshop

Convey Bluey Enjoyable to Life with Unique Make-Your-Personal Plush and Enjoyable New Equipment

ST. LOUIS, Sept. 26, 2024 /PRNewswire/ — Construct-A-Bear Workshop (NYSE: BBW) is worked up to announce the launch of its first-ever Bluey assortment, as a part of a licensed partnership with BBC Studios, bringing beloved Bluey and her household from the hit animated sequence to Construct-A-Bear’s furry associates lineup. Followers of Bluey, Bingo, and the enduring video games from the present shall be delighted to fulfill these cuddly characters and costume them with their thrilling new costumes and equipment. Construct-A-Bear’s relationship with BBC Studios began with Physician Who, and has now expanded to incorporate Bluey which is ideal for each youthful and older followers of this beloved TV present. International phenomenon Bluey is the No. 1 most-watched sequence on streaming this yr (2024) to-date amongst whole viewers within the U.S.*

Company can go to collaborating Construct-A-Bear Workshops or store on-line beginning as we speak at Bluey Plush & Stuffed Animals | Construct-A-Bear® (buildabear.com) to get their fingers on the lovable Bluey and Bingo plush. The Bluey Construct-A-Bear assortment features a make-your-own Bluey that options her title on the left paw pad, in addition to Bluey’s little sister, Bingo. Company can decorate their new companions with Granny Janet and Granny Rita costumes, along with a sleeper and t-shirt, or add the enduring Bluey theme track or character phrases to their plush. Bluey and Bingo are set for limitless adventures and enjoyable with company, whether or not embarking on a sport of “Grannies” or simply offering a snuggly companion. With an present waitlist of almost 50,000 names, the preliminary Bluey assortment is anticipated to promote out shortly.

“Constructing on our historical past of iconic licensed partnerships and our dedication to elevating the bar on branded collaborations, we’re thrilled to broaden our relationship with BBC Studios to incorporate Bluey,” mentioned Sharon Value John, President and CEO of Construct-A-Bear Workshop. “Bluey is a cherished character that embodies pleasure, creativeness, and household enjoyable — values that resonate deeply with Construct-A-Bear. This relationship not solely highlights our world attraction but in addition displays our multi-generational attain. We’re excited for our company to expertise the ‘stuff they love’ with Bluey and Bingo and create lasting recollections with their new furry associates.”

Collectively commissioned by ABC Youngsters’s and BBC Studios Youngsters & Household, Bluey is produced by the a number of Emmy^® Award-winning Ludo Studio in affiliation with Display Queensland and Display Australia. BBC Studios Youngsters & Household additionally holds world distribution and merchandise rights. The sequence streams to U.S. and world audiences (exterior of Australia, New Zealand and China) throughout Disney Channel, Disney Jr. and Disney+ via a worldwide broadcasting deal between BBC Studios Youngsters & Household and Disney Branded Tv. In its native Australia, the present goes out on ABC.

*Supply: Nielsen Media Analysis, US knowledge primarily based on Individuals 2+ time spent viewing for streaming sequence tracked by Nielsen via their streaming content material scores (1/1/24-7/28/24)

About Construct-A-Bear®
Since its starting in 1997, Construct-A-Bear has developed to develop into a beloved multi-generational model centered on its mission to “add just a little extra coronary heart to life” the place company of all ages make their very own “furry associates” in celebration and commemoration of life moments. Company create their very own stuffed animals by collaborating within the stuffing, dressing, accessorizing, and naming of their very own teddy bears and different plush toys primarily based on the Firm’s personal mental property and along with quite a lot of best-in-class licenses. The hands-on and interactive nature of our greater than 500 company-owned, partner-operated and franchise expertise places all over the world, mixed with Construct-A-Bear’s pop-culture attraction, usually fosters a long-lasting and emotional model reference to customers, and has enabled the Firm to broaden past its retail shops to incorporate e-commerce gross sales on www.buildabear.com and non-plush branded shopper classes through out-bound licensing agreements with main producers, in addition to the creation of partaking content material through Construct-A-Bear Leisure (a subsidiary of Construct-A-Bear Workshop, Inc.). The model’s latest communications marketing campaign, “The Stuff You Love,” commemorates greater than a quarter-century of making cherished recollections worldwide. Construct-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated whole revenues of $486.1 million for fiscal 2023. For extra data, go to the Investor Relations part of buildabear.com.   

About BBC Studios Manufacturers & Licensing
The BBC Studios Manufacturers & Licensing division is the driving drive in extending BBC Studios IP via progressive model extensions, fostering deep fan engagement worldwide.  Partnering our iconic manufacturers – together with Physician Who and Bluey – with the world’s greatest manufacturers, promoters, and publishers, ignites the creativeness of followers and creates memorable brand-fame moments. Our numerous portfolio spans shopper merchandise, reside leisure, gaming, and publishing, whereas BBC Studios Social drives digital presence with over 6.5 billion social video views in 2023, providing promoting and branded content material alternatives. Supported by award-winning groups, we deal with discovering visionary alternatives to boost world model influence and digital progress. 

About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one in all TIME’s Most Influential Corporations of 2024, that creates and produces unique scripted drama, animation and digital tales which are authored by unbelievable native expertise, distributed globally and liked by audiences in every single place. ludostudio.com.au

About Bluey 
Bluey follows Bluey, a loveable, inexhaustible, Blue Heeler canine, who lives along with her Mum, Dad and her little sister, Bingo. Bluey makes use of her limitless power to play video games that unfold in unpredictable and hilarious methods, bringing her household and the entire neighborhood into her world of enjoyable.

Bluey is created and written by Joe Brumm and produced by Emmy® Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Youngsters’s and BBC Studios Youngsters & Household. Financed in affiliation with Display Australia, Bluey is proudly 100% created, written, animated, and put up produced in Brisbane Queensland, Australia, with funding from the Queensland Authorities via Display Queensland and the Australian Authorities. The sequence streams to U.S. and world audiences (exterior of Australia, New Zealand and China) throughout Disney Channel, Disney Jr. and Disney+ via a worldwide broadcasting deal between BBC Studios Youngsters & Household and Disney Branded Tv.

SOURCE Construct-A-Bear Workshop

WANT YOUR COMPANY’S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Shops

270k+
Journalists
Opted In