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The model calls on dancers and popular culture followers, celebrating them for dancing the choreography from the video for “Abracadabra,” the newest single from Gaga’s extremely anticipated album MAYHEM, for a chance to win a Priceless Expertise

Mastercard is connecting folks to their ardour for music and dance with a brand new collaboration with international icon and artistic visionary Woman Gaga. Collectively, Mastercard and Gaga’s new marketing campaign celebrates the power and ambitions of her followers, providing Priceless Experiences that immerse them on the earth of MAYHEM, Gaga’s extremely anticipated album due March 7. With particular entry and unforgettable moments, Mastercard is popping followers’ desires into actuality —connecting them to their favourite artist in ways in which transcend the stage.

Mastercard and Gaga kicked off the marketing campaign by premiering the video for “Abracadabra,” the third single from the album, MAYHEM. That includes beautiful choreography for which she collaborated with famend inventive, Parris Goebel, Mom Monster and Mastercard invite followers to recreate the showstopping dance strikes for the chance to win Priceless prizes, together with tickets to Woman Gaga’s Membership MAYHEM dance occasion with the Mistress herself.

“Music and dance have a profound potential to make folks come alive and really feel bonded to at least one one other,” stated Gaga. “I’m excited to accomplice with Mastercard to deliver my passionate neighborhood of dancers and followers collectively to expertise MAYHEM extra intensely, to rejoice them becoming a member of me on the dance flooring and giving again to them in a approach I’ve by no means carried out earlier than.”

For the chance to win the final word Priceless Expertise – the once-in-a-lifetime alternative to seem in a particular version of the “Abracadabra” (Fan Model) music video and a visit to Woman Gaga’s Membership MAYHEM dance occasion the place Gaga herself will rejoice her dancers – followers can share their “Abracadabra” dances on TikTok, Instagram and different choose platforms with #MastercardGagaContest and submit their entry at priceless.com/gaga*.

“When a beloved artist like Woman Gaga reaches her neighborhood in a approach so highly effective that it propels a motion, connects folks and evokes others, it’s really outstanding,” stated Rustom Dastoor, EVP of Advertising and marketing and Communications for the Americas, Mastercard. “We’re honored to collaborate together with her and convey our companions collectively to rejoice her phenomenon, ship the sudden for cardholders and followers in every single place, and to create Priceless Experiences for folks in ways in which solely Mastercard can.”

The marketing campaign unlocks particular content material followers didn’t know they wanted, together with an unique behind-the-scenes have a look at the making of the “Abracadabra” video, that includes Gaga’s personal perspective about her inventive decisions for hair, make-up and wardrobe, choreography, dancers, and extra. These clips might be featured on Mastercard’s social channels @Mastercard and @MastercardCA.

Mastercard is devoted to inspiring communities world wide to comply with their passions, together with music. This partnership with Woman Gaga is a continuation of the model’s rising music footprint, which incorporates longtime sponsorship of the GRAMMY Awards® and The BRIT Awards, expanded partnership with Dwell Nation and assist of the music trade, artists and followers.

To study extra in regards to the marketing campaign and contest, please go to mastercard.com/Gaga.

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*NO PURCHASE NECESSARY TO ENTER OR WIN. THIS IS A SKILL-BASED CONTEST. Void in Quebec, U.S. Territories & the place prohibited. Open to everlasting authorized residents of fifty U.S. & Canada, authorized age of majority of their state/province of residence. Ends 2/9/25. 15 winners/ARV $4000 USD pp. Odds of successful rely on # of eligible entries and judging standards. For Official Guidelines & full particulars, go to priceless.com/Gaga.