After launching his get together’s basic election manifesto, Sir Ed Davey jumped on a rollercoaster and rode on an enormous swing.

His intention: to indicate the Liberal Democrats are on a rollercoaster experience to gaining seats, with an enormous swing to the get together from the Tories.

Sir Ed’s go to to Thorpe Park, in Surrey, was simply the newest in a gallery of wacky and infrequently foolish election stunts and photo-ops which have gained him priceless publicity.

On this election marketing campaign he is confirmed his standing because the king of the photo-ops. Remind you of anybody? Sure, he is snatched that title from Boris Johnson.

Being the third get together in an election – or fourth, on condition that the Lib Dems received fewer seats than the SNP in 2019 – is usually a irritating expertise.

Inevitably, it is the 2 large events that dominate column inches within the newspapers and airtime on radio and TV. So attention-grabbing requires crafty and creativeness.

And Sir Ed has actually proven simply that. The result’s that he and his get together haven’t been squeezed out or flattened by the Tory and Labour juggernauts in election protection.

To be honest, there have been some severe messages too.

His speech with out notes at his manifesto launch was slick. And a TV election broadcast about caring for his disabled son was emotional and highly effective.

However it’s for his eccentric stunts on this marketing campaign that Sir Ed will most likely be remembered.

He is been drenched in Lake Windermere, soaked on a water slide, served up a sport of tennis and brought a bumpy cycle experience.

He claims his stunts aren’t only for enjoyable, however to make a political level. For instance, he made a splash in Lake Windermere to focus on his get together’s marketing campaign towards sewage within the UK’s rivers, lakes and coastlines.

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Why Lib Dems manifesto is much less bold than earlier than

We obtained a foretaste of Sir Ed’s intelligent stunts when the Lib Dems celebrated a few of their spectacular by-election wins: pulling down a blue wall, firing a confetti cannon and driving a “Tory removing van”.

Boris Johnson grew to become the king of political stunts throughout his years as London mayor, within the Brexit marketing campaign in 2016 and his 2019 basic election marketing campaign.

Who can overlook the zip wire farce, kissing a large fish, pulling down a wall and sporting boxing gloves to “get Brexit carried out”?

However the crown has now handed to Sir Ed, although that different extrovert political campaigner, Nigel Farage, is a detailed second, after posing for photographs in a D-Day jeep final week.

Simply do not point out the milkshake.

Sir Ed, nevertheless, ought to be applauded not just for brightening up the marketing campaign and giving us all snigger, but additionally for utilizing his often-silly stunts to convey a severe political message. Nicely carried out!

And there are nonetheless 24 days left for extra stunts and photo-ops earlier than polling day.