Barça’s development on numerous digital platforms continues and figures from this January on TikTok are clear proof. The Membership has change into a reference level with reference to the creation of digital content material, with a method tailored to new traits on every of the principle platforms, one thing that has allowed them to achieve a rising viewers and get one of the best outcomes. 

Within the month of January of 2025, Barça’s profile on TikTok reached 1.4bn video views, the primary sports activities membership to report such a determine. The Membership has surpassed its personal report of 779m video views achieved in October, the month of the 4-0 win within the Clásico and the Spotify and Coldplay marketing campaign. Moreover, in January the Membership recorded 23m visits to its TikTok profile, 143m likes, 8.6m feedback and three.1m shares. 

The outcomes present the persevering with success of Barça’s digital contents, as a rise of 4.4m followers on TikTok in only one month exhibits. The expansion of FC Barcelona on one of many greatest international communities for brief kind vertical movies is due to content material comparable to the primary workforce participant Lamine Yamal dancing following the Membership’s fifteenth Spanish Tremendous Cup victory, with 223m views turns into probably the most watched video in Barça’s historical past on all of its digital platforms.