Fan feedback wanted to further enhance Liverpool FC’s ticketing operations

The brand new survey is a part of a full ticketing overview by the membership, and it seeks trustworthy and open suggestions from its supporters on a spread of matters referring to ticketing for males’s first crew fixtures, together with entry to house and away tickets, pricing, Auto Cup Scheme and match credit.

The ticketing survey can be despatched immediately (Monday October 21) by way of e mail to a variety of supporters, together with present and lapsed LFC Official Members and season ticket holders. Followers are reminded to examine their junk folders in the event that they haven’t acquired the survey throughout the day.

Anybody who doesn’t fall into considered one of these teams, nonetheless, is ready to entry the survey right here. The deadline to finish the survey and supply suggestions is 5pm GMT on Monday November 4.

This survey will type a part of ongoing engagement with a broader part of supporters, as LFC recognises the necessity to always evolve and enhance its ticketing operations. With this in thoughts, the membership has developed a brand new set of ticketing rules, which, alongside fan suggestions, will assist information ticketing growth over the approaching seasons.

The brand new ticketing rules, which have been created in session with the Supporters Board, will be seen in full right here and embrace the ambition to make ticket entry a practical aim for all supporters whereas additionally recognising loyalty, with clear knowledge, safety towards misuse and a thought of pricing method.

Phil Dutton, vice-president of ticketing and hospitality at Liverpool FC, mentioned: “We need to hear from as many followers as attainable to assist develop our ticketing technique transferring ahead. Our ticketing method is consistently reviewed, and we recognise there may be quite a lot of work to do as we take care of a lot of persevering with challenges.

“These embrace – however are usually not restricted to – unprecedented ranges of demand following the completion of the brand new Anfield Highway Stand, which has introduced our capability to 61,000, and more and more subtle cyber-attacks on our techniques. Couple these challenges with development in expertise lately, it meant the time was proper to begin a full overview of our ticketing operations.

“Our newly devised guiding ticketing rules are a press release of our ambition and the place we wish our ticketing operations to in the end be. This can be a long-term venture and won’t result in in a single day modifications in our method, however we need to interact with supporters to develop our long-term technique.

“We look ahead to receiving suggestions from a variety of followers and thank them upfront for taking the effort and time to have interaction with this ongoing course of.”