Crunch time for McCoy’s as partnership with NFL launches | Product News

KP Snacks in the present day introduced that ridged crisps model McCoy’s has been named the NFL’s savoury snacks companion throughout the UK and Eire in a three-year deal operating till March 2027.

As an official companion of the 2024 NFL London Video games, McCoy’s can have a robust presence inside the Tottenham Hotspur Stadium and Wembley Stadium, the place the video games might be performed.

As well as, McCoy’s would be the lead 6pm NFL recreation sponsor on Sky Sports activities Sunday, launching a brand new TV advert and broadcast idents, which is able to characteristic throughout the season-long protection. To interact shoppers and drive model penetration, McCoy’s may even companion with the NFL to ship a collection of competitions and retail activations all through the season throughout digital and social platforms.

Henry Hodgson, NFL UK & Eire normal supervisor, mentioned: “We’re delighted to group up with McCoy’s throughout the UK and Eire. The NFL has turn into a core a part of the UK sporting calendar, and we’re excited to companion with such an iconic model for the following three years, offering new experiences to current followers and new audiences.”

The 2024 NFL Worldwide Video games in London will happen at Tottenham Hotspur Stadium on 6 and 13 October and can conclude at Wembley Stadium on 20 October.