Cher sings karaoke with Eastenders’ Barry in the Queen Vic in surreal advert

Cher, Barry from EastEnders, and Don Draper from Mad Males now have one thing in widespread – all of them seem collectively in a surreal new advert.

UKTV’s advert begins with two executives pitching the brand new streaming service to the 78-year-old pop star, explaining that they need her to assist share the information.

“Cease. I can see it now,” she responds.

Cher then goes by a montage, the place she is superimposed into scenes from the channel’s most beloved exhibits, singing a brand new rendition of her 1965 hit monitor “I Received You Babe.”

She sings karaoke with Shaun Williamson’s Barry from EastEnders, who was killed off within the cleaning soap in 2004, on the Queen Vic; brings her cake as much as the judges on MasterChef Australia; presents an advert marketing campaign to Mad Males’s Don Draper; and even hitches a journey in Sons of Anarchy.

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Followers are most enthusiastic about seeing the popstar with Barry, with one viewer on X writing: “Seeing Cher duetting with Barry from EastEnders was not on my Homosexual Bingo card as we speak.”

“I didn’t know that what I wanted as we speak was Cher duetting with archive footage of Barry from EastEnders,” wrote one other.

“I Received You Babe” was a No 1 tune in each the UK and US for Sonny & Cher in 1965, spending three weeks at primary on the Billboard Scorching 100. Cher recorded the tune with animated characters Beavis and Butt-Head in 1993, and hit No 35 on the UK Singles Chart.

The tune was coated in 1985 by British band UB40 with American singer Chrissie Hynde, charting at primary on the UK Singles Chart and hitting No 28 on the US Billboard Scorching 100 chart.

“We needed to create an formidable advert to launch U to focus on the number of high quality programming and to face out in a vastly aggressive panorama,” UKTV artistic director, Scott Russell informed PA.

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“It needed to be joyful, have content material at its coronary heart, and to inform the story of no matter you’re keen on, we’ve obtained U.

“What’s extra, it wanted to be memorable and have a shock issue that was not solely genuine however related with present and new viewers. Who higher to do that than mega celebrity, Cher? Performing a model new model of her iconic tune, ‘I Received You Babe’, while assembly some new and acquainted associates on the way in which.”

Extra reporting by Press Affiliation