The social media platform Bluesky was hit by an outage on Thursday, amid a rising wave of recognition for the app, which is commonly described as a friendlier different to X.

Bluesky has at occasions been essentially the most downloaded app on each the US and UK Apple Shops in latest days, with many social media customers leaving X, previously Twitter, within the wake of the US election.

However on Thursday, some customers all over the world had hassle getting their feeds and notifications to load.

Bluesky spokesperson Emily Liu advised the BBC that one among its web suppliers “had some downtime, apparently as a result of a fibre cable was out. Which means it occurred outdoors of our firm”.

Bluesky offered a standing discover from Cogent Communications that mentioned some prospects utilizing a part of its community positioned between Raleigh and Durham, North Carolina, and Richmond, Virginia, had quickly misplaced connectivity.

Not all customers skilled the outage, which seemed to be largely resolved late Thursday, in accordance with the corporate.

Within the week since Donald Trump gained the US presidential election, 2.25 million customers have signed up for Bluesky, which was began by Jack Dorsey, one among Twitter’s cofounders.

The platform mentioned on Thursday night that an extra a million folks had joined inside 24 hours.

Bluesky was initially thought up by the founder and former chief government of Twitter, Jack Dorsey.

The important thing distinction between Bluesky and most different social media platforms is that it’s decentralised, that means it’s operated on unbiased servers and never these owned by the corporate.

It describes itself as “social media correctly” – a spot the place folks can come collectively over shared pursuits “and have some enjoyable once more”.

Customers can submit textual content, photos and video, reply to different customers publicly or have one-to-one conversations in direct messages – although these aren’t but protected by essentially the most safe and personal technique, end-to-end encryption.

Mr Dorsey has mentioned beforehand he meant for Bluesky to be a decentralised model or extension of Twitter that no single particular person or entity owns.

Regardless of serving to fund and begin it, he’s now not a part of the workforce behind the social community.

It’s now run and predominantly owned by chief government Jay Graber as a US public profit company.

Its userbase – whereas rising – stays comparatively small.

The platform hit 16m complete customers on Thursday.

Many new customers have mentioned their choice to affix Bluesky was pushed by Elon Musk, who closely backed Trump’s election marketing campaign and intends to stay concerned within the new administration.

Threads, Meta’s competitor to X, has additionally continued to increase.

“Persons are each disgusted and afraid of Elon Musk and what Twitter has turn into,” mentioned Cory Johnson, Chief Market Strategist at Epistrophy Capital Analysis.

“Customers are fleeing X, and Bluesky and Threads are the beneficiaries.”

It isn’t the primary time that apps making an attempt to rival X with an identical format for textual content posts have had a flurry of latest sign-ups.

A decentralised community known as Mastodon added lots of of hundreds of customers after it popped up within the wake of Elon Musk’s Twitter takeover.

Bluesky and Threads each had a spike in customers in 2023 as Mr Musk started to implement adjustments to the platform.

This week, the British information outlet the Guardian introduced it is going to now not submit on X, saying the US election underlined its issues that Musk had been ready to make use of X to “form political discourse”.

As Thursday’s outage unfolded, Bluesky employees tried to make mild of the scenario, with one developer joking: “Btw — Right this moment will get attention-grabbing! If the positioning goes down, possibly seize a soda, pet the kitty. We’ll hit it with a wrench as quick as we are able to.”

Extra reporting by Liv McMahon