Billie Eilish Announces New Album ‘Hit Me Hard And Soft’ 

The album’s controversial title — which, not like the all-lowercase kind Eilish has used in recent times, is in all-caps like her earlier releases — is not less than partially defined in a press announcement that adopted her put up: “The album does precisely because the title suggests: hits you laborious and gentle each lyrically and sonically whereas bending genres and defying developments alongside the best way. ‘HIT ME HARD AND SOFT’ journeys via an enormous and expansive audio panorama, immersing listeners right into a full spectrum of feelings. It’s what the a number of Grammy and Academy Award winner does greatest, persevering with to affirm Billie Eilish as the most fun songwriter of her time.” 

As normal, the album was written by Eilish and her brother and musical collaborator Finneas, who additionally produced the album. 

The announcement notes that the album shall be accessible on all digital platforms, and, reflecting Eilish’s latest feedback concerning the environmental wastefulness of bodily product reminiscent of vinyl, provides, “In a continued effort to reduce waste and fight local weather change; throughout all bodily codecs in restricted variants on the identical day, with the identical track-listing and utilizing 100% recyclable supplies. For extra info on all sustainable practices for this album launch, please go to the official web site.” The hyperlink results in an in depth clarification of the album’s manufacturing course of.

Eilish has been talking concerning the album for a number of weeks, and least week teased the album with a sequence of billboards in main cities internationally. The billboards didn’t function the Grammy- and Oscar-winning artist’s identify however did embody her acquainted “blohsh” image and what seem like lyric snippets saying issues like “Did I cross the road?,” “I attempt to stay in black and white” and “She’s the headlights I’m the deer.”

Eilish’s staff used the same tactic in 2021 to tease the discharge of her second full-length, “Fortunately Ever After.”

Whereas Eilish and her brother/musical collaborator Finneas spent many of the previous couple of months on an exhaustive awards marketing campaign selling “What Was I Made For?,” their music from the blockbuster “Barbie” movie and soundtrack, they haven’t launched a brand new album since “Fortunately Ever After” in July of 2021, though they’ve toured and launched different materials.

Eilish confirmed late in February that her new album has been mastered, which is the often final step earlier than an album is manufactured and despatched to streaming providers.

She and Finneas have stated that writing “What Was I Made For?” opened up the floodgates after a logjam they’d been experiencing in developing with materials for Eilish’s third full album.

 “There’s a entire album of music coming,” Eilish stated in September. “We’re within the closing levels of creating it, in order that doesn’t imply it’s about to return out, however it’s getting there and it’s very thrilling.”