Atlanta United Forms Brand Partnership with MARTA

ATLANTA (Could 22, 2024) —Atlanta United as we speak introduced a multi-year partnership with the Metropolitan Atlanta Speedy Transit Authority (MARTA). To have fun the launch of the brand new partnership, followers can obtain a co-branded t-shirt and a collectible Atlanta United Breeze Card loaded with a roundtrip fare by buying the MARTA Ticket Pack to the membership’s June 2 match towards Charlotte FC.

“We’re thrilled to associate with an iconic Atlanta firm akin to MARTA, which has been a key participant in our supporters’ matchday routine for years,” stated Atlanta United President and CEO Garth Lagerwey. “This collaboration represents our dedication to enhancing the matchday expertise, and likewise contributes to our preparations forward of main worldwide soccer competitions as Atlanta captures the eye of the world within the coming years.”

Highlights of the partnership embody a co-branded attire assortment slated to launch later this 12 months together with social media promotion, in-stadium branding, digital advertising and radio promoting. Mercedes-Benz Stadium is inside strolling distance of each GWCC/CNN and Vine Metropolis rail stations, and in 2023, a median of 17,000 followers rode MARTA to Atlanta United house matches.

“Since Atlanta United launched in 2017, MARTA has been an integral a part of the matchday expertise, offering an environment friendly, cheap option to get to the motion,” stated MARTA Common Supervisor and CEO Collie Greenwood. “This model partnership will assist MARTA foster deeper engagement and reference to our clients, whereas additionally supporting Atlanta’s emergence because the nation’s soccer capital.”