Irish shoppers enjoy bank holiday sunshine with BBQ buys

Take-home grocery gross sales in Eire elevated by 4.7% within the 4 weeks to 12 Could 2024, in line with our newest information. Could noticed extra buyers out and about and choosing up objects to take pleasure in within the long-awaited sunshine. Volumes per journey have been up barely at 0.2% whereas frequency was additionally up by 1%, with buyers making 21 journeys on common over the month of Could. Common costs grew by 1.8% in Could, up on final month’s 0.7%.  

Grocery inflation stands at 2.6% within the 12 weeks to 12 Could 2024, down 13.3 share factors in comparison with the identical interval final 12 months. Though worth gross sales are up considerably, grocery worth inflation stays the driving issue behind relatively than elevated buying. 

As soon as once more we see grocery inflation fall for the thirteenth month in a row – now sitting on the lowest stage we’ve got seen since March 2022. That is welcome information, however Irish customers are nonetheless on the lookout for bargains with over 25% of worth gross sales on promotion, down 4% since January 2024. Retailers are additionally selling their very own label ranges to get buyers by way of the door. Gross sales of personal label are performing properly and rising forward of the overall market at 5.7% year-on-year, with buyers spending an extra €86m year-on-year.

Premium personal label carried out significantly strongly with buyers spending an extra €18.4m year-on-year, up 12.6% in comparison with this time final 12 months. Manufacturers additionally grew by 4% over the most recent 12 weeks with buyers spending an extra €59m, however development was barely behind the overall market. 

Right here comes the solar! 

We noticed the primary indicators of summer time simply in time for the Early Could Financial institution Vacation. Irish customers celebrated by dusting off their barbeques on the first alternative. This month, buyers spent an extra €614k on sausages, €497k on chilled burgers and grills, €454k on chilled ready salads and €3.4 million on delicate drinks, to take advantage of the solar. Gross sales of beer and wine have been additionally up 4.1%, with buyers spending an extra €2.7 million in comparison with final month.

On-line gross sales have been up 18.6% year-on-year with buyers spending an extra €31.3 million on the platform. Bigger journeys contributed an extra €12.5 million, along with new buyers and extra frequent journeys, which contributed a mixed €9.8 million to the platform’s development. 

Irish retailer efficiency replace

Dunnes holds 23.7% market share with development of seven% year-on-year. Dunnes’ development stems primarily from extra frequent journeys, up 4%, contributing €29.7 million to their total efficiency.

Tesco holds 23% of the market, up 7.1% year-on-year. Tesco has the strongest journey frequency development amongst all retailers for one more month in a row, up 8.7% year-on-year, contributing an extra €61.2 million to their total efficiency.

SuperValu holds 20.4% of the market with development of three.7%. SuperValu buyers take advantage of journeys in-store in comparison with all retailers, a mean of 21.6 journeys, and the retailer additionally skilled the strongest development in quantity per journey, up 8.9%. This contributed an extra €56.2 million to their total efficiency. 

Lidl holds 13.8% share and development of 6.1% year-on-year. Extra frequent journeys contributed an extra €42.2 million to their total efficiency. Aldi holds 11.6% market share. New shopper recruits alongside extra frequent journeys contributed an extra €15.4 million to their total efficiency.