Comedian Lucy Beaumont to give MAD//UpNorth keynote –

Yorkshire-based comic, author and broadcaster Lucy Beaumont will deal with What Units The North Aside in a MAD//UpNorth keynote on 26 Feb at Manchester’s Manufacturing unit Worldwide venue.

Beaumont’s MAD//UpNorth keynote will try and seize the cultural zeitgeist of the north and put the highlight on how this sturdy sense of id can drive creativity and innovation.

Lucy Beaumont

Beaumont has constructed a vastly profitable TV/radio, writing and stand-up profession with credit for hit exhibits together with Meet the Richardson’s, Taskmaster and Would I Lie To You?

A lot of Beaumont’s work, together with her offered out UK tour ‘The Hassle and Strife’,  options anecdotes about her house metropolis of Hull and the north-south divide.

New for 2025 and that includes a ‘What Units Us Aside’ theme, MAD//UpNorth (26-27 Feb) is a serious new occasion for 4,000 prime manufacturers, businesses and media house owners from the organisers of the UK’s largest advertising/promoting competition, MAD//Fest London.

MAD//UpNorth has been launched to attach the trade exterior of London and fill the hole for a flagship competition that places the trade highlight on the work of the north’s most revolutionary manufacturers and businesses.

Audio system embody:

John Roberts, CEO and founder, AO World

Rory Sutherland, Vice-chair, Ogilvy

Kenyatte Nelson, Chief Membership & Buyer Officer, Co-op

Jessica Myers, Chief Advertising Officer, The very Group

Sacha Lord, Co-founder, Warehouse Venture

Adam Zavalis, Chief Advertising Officer, ASDA

Michelle Spillane, Chief Advertising Officer, Paddy Energy

Lucy Henderson, Advertising Director, Irn-Bru

Danny Micklethwaite, Chief Advertising Officer, Arla Meals

Mark Brown, CMO, Hovis

Jon Kell, International Advertising Director, Yoto

Peter Hook, Musician

“Making gentle of the best way we do issues up north and declaring what’s humorous, uncommon and completely different has served me fairly effectively professionally, probably sparing me the longer term threatened by my profession trainer at college”, Beaumont stated.

“However I feel there’s additionally a severe level to be made.

“Northerners are a artistic bunch with a robust sense of id, usually punching above their weight in lots of areas, together with music, tradition, and probably even advertising.

“I can’t wait to share my ideas on What Units Us Aside and the way we will leverage our northerness at MAD//UpNorth.”

Dan Mind, co-Founder, MAD//Fest, stated: Naturally we’re excited to convey Lucy’s distinctive model of observational humour to MAD//UpNorth.

“Entrepreneurs have lengthy tried to seize the cultural zeitgeist of their work, which is one thing Lucy has executed extremely effectively all through her stellar display and stage profession.

“Not solely can MAD//UpNorth attendees get underneath the pores and skin of what makes the north’s most iconic manufacturers tick; they’ll additionally achieve recent considering from individuals like Lucy on what actually units the north aside and its artistic credentials.”