Chelsea FC launches new visual identity and home kit campaign

Chelsea FC and Nike’s house equipment for the approaching season arrives with a brand new “melting pot” design that goals to specific the “new hearth” arriving on the membership through just lately introduced head coaches Enzo Maresca and Sonia Bompastor.

Unusual has created a marketing campaign leaning into the aesthetic of a blue flame, utilizing SFX and visible methods “to seize the power, ardour and dedication that burns inside each Blue”, in response to the company. Starring within the marketing campaign, which incorporates movie, images, design, outside and social, are Cole Palmer, Sam Kerr and Moises Ciacedo in addition to a number of the membership’s most fun youth expertise.

Each the stills images and movie have been shot and directed by lifelong Chelsea fan Thomas Van Kristen. The soundtrack for the movie is by London-based producer and DJ Pleasure Orbison, who has created a bespoke edit of his observe Flight FM.

Unusual has additionally designed a brand new visible id for the membership, which seems all through the marketing campaign. It hones in on the long-lasting Chelsea lion emblem, pairing it with ‘CFC LDN’. That is the primary look of the visible id which is able to proceed to return to life throughout the membership, stadium and gamers all through the season.

“This pondering encapsulates the membership and gamers sentiment forward of the brand new season, as they create a brand new power and new hearth to Stamford Bridge,” says Nils Leonard, co-founder at Unusual Inventive Studio. “That is solely just the start — that is about partnering with the followers, gamers and membership to create the model Chelsea has all the time deserved, to deliver the long-lasting London membership to the world.”

Credit:
Inventive Studio: Unusual Inventive Studio
Manufacturing Firm: Frequent Individuals Movies
Director & Photographer: Thomas Van Kristen